Think Like a Marketer to Recruit Top Talent
It’s been said that the hardest sales job is recruiting – because your product can change its mind. It’s true and it’s a good reminder that recruiting is selling. If you want to recruit the top performers, here are four important things to get right:
- Marketing.
The key to great marketing is to know your audience and speak to what matters to them. Audience is just as important in recruiting. Job descriptions that first answer “why work here?” are much more appealing than those that start with a long list of job requirements. You need to capture your audience, in the same way that the best marketing messages focus on how you or your product can help your prospect. The best job descriptions start by answering whats in it for me?
- The Sales Pitch.
When you describe your company to a candidate, is your message consistent with the company’s marketing materials? What is your market differentiator? Are you delivering the same message to candidates that the sales team is delivering to prospective customers? A solid understanding of the company’s business model and where it is going is essential for communicating how your opportunity will boost careers. Make sure recruiting is aligned with the sales team in terms of conveying a consistent message about the company.
- Get on the phone!
70% of the workforce is comprised of people who aren’t looking for jobs, yet 87% of both active and passive job seekers are open to new opportunities. Like customers, the majority of candidates do not magically appear. This means that you need to find them and proactively engage with them. Despite the heavy usage of technology and social media today: the most effective way to recruit passive candidates is to pick up the phone.
- Get the right technology.
The correct technology is crucial in finding and engaging top talent, and once you find the right one for you, it will simplify your process and improve both your team and candidates’ experiences. The right technology allows you to engage and navigate your candidate pool, it also removes barriers for applicants, making it easy for the right candidates to apply to the right jobs, while allowing your team the tools they need to manage their relationships with applicants. In fact, 77% of people think less of companies that don’t respond to job applicants, your recruiting processes are a big part of your brand! How do you track and manage your candidate pipeline? Timely responses to candidates and frequent updates to applicant status is critical in building a positive employer brand.
With all of this in mind we recommend UKG Pro Recruiting. As part of the UKG Pro Talent Acquisition Module, UKG Pro Recruiting offers a full breadth of services that will allow you to manage your candidate experience by personalizing your engagement with them. Candidates will be able to leverage familiar tools and use their mobile devices to search and apply for your open positions. Your team will be able to proactively engage with candidates and plan for future talent needs as well as assess not only skills and experience but also behaviors, motivations and career aspirations to ensure only the best people, with the best fit, join your team.
As a UKG-only consulting group, Mosaic can help you implement or optimize your UKG Pro Talent Acquisition Module as well as the whole UKG Pro suite. Our team of experts can make sure you are getting the most out of your system.
Note: UKG was formerly Ultimate Software. UKG Pro was formerly UltiPro.
